In the past few years, more and more persons are using mobile devices in order to search for food locally, and restaurants are a big part of that. More than 63% of the consumer base tries to find new food establishments with the help of a mobile phone, and this means that with the help of a mobile presence food companies can increase traffic as well as the overall revenue.
But in order to make the most out of your presence in the food industry, we have created a list with some of the most important strategies that will help you increase the amount of conversions and generate a better income. Let’s find out which are the best tips in this regard.
Post Relevant Information
It’s important for the consumer to have as much information as possible about the restaurant. This is why it’s a very good idea to always ensure that you add the website, phone number, opening hours, business address and maybe even some map directions as this info will entice the consumer to convert and visit your restaurant.
Stop Focusing on the Online Menus
Sure, they are important, but you should avoid focusing too much on them. You should make sure that you showcase other relevant information such as deals, reviews, opening hours and many others. Make the consumer come to your front door as this is what matters.
Optimize the Site for Mobile
If you already have a site, optimize it for the mobile world by making it responsive, and if you don’t, then create one that will be fully optimized for mobile or create a native or hybrid app. Remember, if you do so, you will get a better SEO, not to mention that people will be more likely to come to you instead of another restaurant because this clearly shows that you care about your business.
Make it Easier to Convert
A good way to increase conversion rates comes in the form of the tap-to-call numbers as well as direct links towards directions. These allow you to improve the overall user experience and thus help the customer access what he wants faster. Thus, it’s a much better way to obtain conversions, and you will love the results for sure.
Allow Customers to Make Reservations
If you want to make conversions quickly, then you need to integrate the ability to make restaurant reservations right from within the app. If they can see the menu and perform a reservation then it will be a lot easier for all users to become your loyal customers.
Add Some Additional Online Services
Aside from reservations and other basic services, a good idea is to add some other services as well, which include table booking, check payment, maybe a review or even delivery system. All of these manage to spruce up the user experience and just make things a lot more interesting. Moreover, if you add mobile specific search then the results will be a lot better, more professional and easier in the end.
These are the top strategies that you can use in order to increase the total number of conversions you get from restaurant searches. The main idea is to make sure that you bring services which are useful for the end user and make the overall experience more refined. If you find it hard to create an app that includes so many features, just contact us and we will help you obtain the best representation in the online world, and you will also get lots of conversions very fast as well!