The Five Most Important Website Metrics that You Should be Tracking
Analytics are one of the most important facets of managing a website. Once a website is live, it is important to monitor performance, which can help determine potential sources of improvement. Continue reading to learn more about the key website metrics that you should be tracking to know how well your site is doing.
The keywords will be indicative of the search terms that are being used by visitors before they landed on your website. One of the most important things that should be looked up would be the search queries. If the analysis shows that you are getting traffic for keywords that are not part of your strategy for search engine optimization but are still relevant to your business, you should find a way to use such keywords in your content to increase the likelihood of being discovered in the search engines.
Some people will just visit your site. There are some, however, who will perform an action that will be favorable to your business, such as filling out a form or making a purchase. The percentage of those who will be doing the latter will refer to your conversion rate. If the latter is low, one of the things that you should be doing is to improve your landing page, which is usually the first thing that visitors see from your website.
Simply put, this will refer to specific number of people who are visiting your website. This is one of the most important website metrics because it will be indicative of the size of the audience that is being reached. Take a look at the numbers of unique and repeat visitors. Your goal is to trigger as many visits as possible. Nonetheless, make sure as well that your strategies are focused on conversion to make better sense of site visits.
This is the percentage of people who will immediately leave your website as soon as they have arrived at a single page. Meaning, they do not spend time to browse through other pages, which can be because of poor website design or they do not see relevant content. The goal is to keep the bounce rate as low as possible, making people stay longer in your website.
This will refer to where the traffic to your website is coming from. Meaning, this should answer how they are able to find out about your website. If you have an SEO strategy, traffic sources should include search engine sites where they have typed the keywords you are targeting. Another source would be social media or even offline marketing where people are informed about your website. Make sure that each source is fully utilized and that it is contributory to your website traffic.
Lastly, be sure to take a look at websites and tools that can help you develop your website strategy.
- Yoast – The Art and Science of Website Optimization
- Search Engine Land
- Google Analytics
- Google Webmaster Tools
- Google Search Console